Lead Consultant & Creative Director, SMC Consulting, Accra, Ghana.
Sharon is a versatile marketing and creative communications professional with certified skills and a wealth of experience in marketing and brand strategy, brand management, creative services management, advertising and production. Since 2005, Sharon has worked in various teams in notable advertising agencies in Ghana including Origin 8 Saatchi & Saatchi, ZK Advertising, Publicis West Africa and Centastage with award winning work to show for. Some of the brands she has served include Spacefon, Areeba, MTN, Databank, Nestle, Amalbank, GSMF, MET Insurance, SG-SSB, Gold Field’s LCA Ghana, Club Beer, CalBank, Zain, Tigo, Little Hands International School, Vodafone, Rlg Communications, Beta Malt, Inesfly, Voltic, Venture Capital, Tasty Tom, Shell, CalBank, Ghana International Bank (GHIB), Ghana National Gas Company (Ghana Gas) and Hunting PLC.
As a seasoned creative professional, Sharon works in diverse ways to see to the result of truly effective solutions and illustrious projects that deliver on promise. Her strategic approach and solutions-driven focus have been at the core of the excellence she has delivered to clients over the years. Sharon is the Lead Creative Consultant at award winning SMC Consulting where she partners with clients and agencies to manage the marketing affairs of some of Ghana’s iconic and emerging. Through her creative consulting services, she works to elevate the creative quality of brand communications and like-projects worthy of celebration. She also builds and facilitates training programs for corporates and individuals, through the virtual SMC Creative Academy, to empower anyone to reach their creative potential. She also lends some of her time to help nurture young creatives through speaking engagements with the goal of shaping the next generation for work in the creative industry. Sharon is purposed to make ideas, businesses, brands and people better.
Sharon is a council member of the Advertising Association of Ghana (AAG), a member of the Board of Governors of Ridge Church School, a premier private school in Accra and a member of the Board of Trustees of the Achimota School Endowment Trust Fund (ASET Fund); she is a proud alumnus of both schools. Sharon holds a Master of Arts in Marketing Strategy from the University of Ghana Business School (UGBS) and a Bachelor of Arts degree in Communication Design from the Kwame Nkrumah University of Science and Technology (KNUST).
Sharon is a Ghanaian and lives in the capital city, Accra. She is a Christian and lives by the example of Christ. Sharon would say among other things, that she is a sneaker-head, a foodie, a sports fan and indulges in X as her go-to dose of social media.