Jelil Adedoyin is the Digital Marketing Manager at Reckitt Sub-Saharan Africa, where he leads the digital transformation agenda across the company's portfolio of brands, building first-party data ecosystems, scaling social commerce, and embedding AI-powered content and influencer-led storytelling into how iconic brands like Dettol, Gaviscon, Durex and Veet show up for African consumers.
With over a decade of experience spanning media, marketing and growth, Jelil has held roles at the agency side, where he led the digital launch of Prime Video Nigeria, and The Guardian Nigeria, where as Head of Growth and Media he pioneered AI-powered audience engagement. His work sits at the intersection of brand building, performance media, and emerging technology, always anchored in a deep understanding of the African consumer.
Jelil was named one of Nigeria's Top 10 Digital Marketing Professionals by Marketing Edge and is a Cannes Lions Jodi Harris Scholar. He facilitates at Alphabet Media Academy and mentors the next generation of marketers through ADPList. He holds an MBA and is a passionate advocate for raising the standard of digital craft across Africa.