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Film Craft

Data is Life 5.0 Esther





Noah's Ark Communications Limited


Airtel Nigeria


With data remaining the fastest growing segment in the Nigerian Telecommunications space, the <strong>Data Is Life</strong> platform has been a vehicle used in communicating Airtel&rsquo;s data service superiority. Beyond this, however, was also the fact that consumer mood in regards to data services was getting sour in addition to antics from competition. From data&nbsp; sentiment analysis across all Telco brands, it appeared that consumer data needs had gone leaps and bounds ahead of what telco had to offer. This, in a nutshell, necessitated the further utilisation of this vehicle and the eventual development of the Data Is Life 5.0 campaign.

Creative Idea

The resulting creative work gave birth to the simple idea that &lsquo;The Important Things In Life Are Powered By Data&rsquo; showcasing Airtel as that brand that gave people convenient and reliable access to the important things in their lives through data. We sought to bring this to life using emotionally compelling stories showing just what Airtel data can give access to.





Chief Executive Officer-Lanre Adisa Executive Creative Director- Bolaji Alausa Chief Operating Officer-Ekene Eyo Creative Director- Maurice Ugwonoh Business Manager-Judith Ezeali Business Manager- Oluwatosin Adewuyi Art Director-Adeyemo Maya Adebowale Art Director-Kazeem Lawal Art Director-Oluwadara Davids Copy Writer- Jesujoba Popoola Copy Writer- Benjamin Ejegwa Copy Writer- Rotimi Afinni Strategy: Ife Tabi Strategy- Adedeji Adeleke Strategy-Anietie Equere Operations-Comfort Akpabio Operations -Blessing Megwara

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