We executed via&nbsp; Radio&nbsp; &amp; Digital<br /> 1. Radio (Hypes): Objective of the hype was to convince and spur our audience to participate in the International Women&rsquo;s Day engagement that held on Twitter Space<br /> We focused mainly on key stations with high ratings in each location picked<br /> The campaign was directed primarily at women then the general public<br /> The campaign&nbsp; focused on a time belt where the TA will be most attentive<br /> 2. Digital: An Airtel Break the Bias Twitter space was hosted by top&nbsp; KOLs to discuss everyday biases women deal with and how were been able to overcome<br /> In order to drive anticipation ahead of the Twitter space, micro and Nano influencers across Instagram and Twitter were leveraged to remind and create buzz<br /> A 1-day Twitter trend campaign was also used to drive awareness and conversations about &ldquo;Overcoming Everyday Bias As A Woman&rdquo;<br /> A video montage was created with female influencers that spanned across various industries to share a 20-30secs emotive experience where biases have been broken personally or at work.<br /> <br /> &nbsp;