The Execution of the tasks was carried out in the following steps:<br /> <br /> 1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Housemates were split into 2 groups, Team 141 &amp; Team More Data and participated in various tasks.<br /> 2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Both groups had to compete against each other in a series of games. The games ranged from Balloon speed attack, Share Data Bundle, Airtel Spoken Word.<br /> 3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The games were around speed and sharing which is what the brand stands for.<br /> 4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; They also had to work individually in the Tissue Drag game to test their composure, calmness and finesse in order to win the task.<br /> This helps demonstrate the importance of Data in communicating with friends, Teammates, family and in our general lives.<br /> <br /> We executed via TV &amp; Digital building up to the tasks and during the live airing of the tasks.<br /> <br /> We centered our TV campaigns around the show with TV Ads (Breakfast, Blogger &amp; Esther) reiterating the need and importance of Data in our daily lives.<br /> <br /> We also Leveraged Twitter influencers to drive conversations, talkability and engagement&nbsp;during the task.