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Outdoor Billboards and Posters

Relaxation Styled





Innova DDB Ghana


Tex Styles Limited (GTP)


GTP, a 50-year-old local textile brand, needed to evolve from its role as a wedding and funeral brand into an international fashion brand that caters to a younger, fast-moving audience. To achieve this, we began by refreshing the logo and radically changing the brand's look and feel. To push the premium African fashion positioning, we launched an imaginative campaign that re-presented the beloved brand to a new, younger audience in an exciting way. Deployed across billboard, TV, print and digital, we pushed the narrative of the quintessential woman and her right to express herself in bold African print designs. 

Creative Idea

It was established in our strategy that premium is an intangible notion; it is a mentality that people have. People who are don’t need to say they are premium, their culture simply displays their class. It is seen in their way of life, and in their association with prestigious activities, people or things.  This flowed into our big idea, Life. Styled Where the word “Life” demostrated the breadth and coverage of our brand's influence across every aspect of daily living. And the word “Styled”, associated with elegance, class, prestige and exclusivity, described the attributes that premium people exhibit. Also the literal impact we have as a fashion brand. By utilizing the phrase Life. Styled throughout our comms, we evoked the idea of an effortlessly upscale, elegant mentality in our audience. The idea was clearly demostrated in our billboard concept with the line "RELAXATION STYLED"





Fatoumata Doro, Tex Styles Ghana, Managing Director Dr Kenneth Hammond-Aryee, Innova DDB Ghana, COO. Tunde Makinwa, Innova DDB Ghana, Creative Lead. Bismark Owusu-Yeboah, InnovaDDB Ghana, Senior Account Manager. Charlotte Fafa MacAuley, InnovaDDB Ghana, Strategy Lead Stephen Fletchyann, InnovaDDB Ghana, Art Director Edwina Kwakye-Gyamfi, InnovaDDB Ghana, Senior Copywriter Moses Koomson, InnovaDDB Ghana, Junior Art Director Kelvin Kyeremeh, InnovaDDB Ghana, Copywriter  Frederick Blasu, InnovaDDB Ghana, Animator Louis Amezah, InnovaDDB Ghana, Associate Art Director Joseph Donkor, InnovaDDB Ghana, Designer

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