Category: Channel | Use of Media Brand: Malta Guinness | Entrant Company: SO&U, Lagos, Nigeria Background
Malta Guinness wanted to commemorate World Jollof Day and position the brand as the number one accompaniment/beverage to the perfect jollof.
Strategy
From the popular jollof wars insight and the various kinds of jollof that exist, we wanted to have some fun with the different varieties of jollof and how they can all be enjoyed with a cold bottle of Malta Guinness.
Execution
We executed via a spin the bottle GIF which encouraged our audience to take a screenshot and choose 'their' jollof
Results
This created walkability and positioned the brand as socially aware and up to date. It also engaged their audience as many participated in this activity.