Say no to Self-Violence-3 End violence against yourself
Category: Innovation | Social Media Award Level: SHORTLIST Brand: Noah's Ark Communications Entrant Company: Noah's Ark Communications, Lagos, Nigeria Background
Malaria is still a major issue in Nigeria with 76% of the population living in high transmission areas (WHO, 2017). Sadly the use of long lasting insecticide mosquito nets (LLIN) in Nigeria is still below par. The objective therefore was to leverage the world mosquito day as an opportunity to spread awareness for the use of LLIN Creative Idea
With World Mosquito Day coming up we decided to do something a bit different in an attempt to help increase the usage of LLIN within the country.
Seeing how the awareness on physical abuse and violence was on the rise, we took advantage of this to amplify our message, thereby killing 2 birds with one stone. Popularising the need for LLIN, as well as creating more awareness against physical abuse and violence. We were able to make a compelling case for using insecticide treated nets, and nudge people to employ effective malaria prevention methods Strategy
The Strategy: When it comes to tackling mosquito, there’s one thing every Nigerian has in common, physically attacking the mosquito whenever they come across it. More often than not, the mosquito is right on the victim's body which inevitably leads to physically striking ourselves in an attempt to kill the mosquito in its tracks.
Seeing how most of these assaults at striking mosquitoes fail, leading to us striking ourselves, it is safe to conclude that people would rather attack themselves than use insecticide nets. They seemed to trust the efficacy of their hands more than a simple measure of using nets. Execution
With World Mosquito Day coming up we decided to do something a bit different in an attempt to help increase the usage of LLIN within the country. The idea visually show the self infliction of violence brought about by not using long lasting insecticide net. Results
The campaign got a lot of attention from the internet space, the following are the results of the campaign:
~ The hashtag #stopselfharm became one of the most talked about topic for days
~ Over 5000 impression was made across all social media platforms.
~The campaign served as a reminder that using insecticide treated net is a better way of getting rid of mosquitoes.