The AFCON Intercept

Support Marerial: https://www.facebook.com/KOKOFUEL/photos/a.2463489010360140/2891706804205023/?type=3&theater Category: Innovation | Social Media Award Level: BRONZE Brand: The AFCON Intercept | Entrant Company: KOKO Media, Nairobi, Kenya Background
Our competition had just bought all the rights for the African Cup of Nations, this coming shortly after Kenya qualifying for the games after 30 years. Creative Idea
Since we couldn't talk about AFCON, we decided to make our own AFCON- African Food CONtest. An online tournament where countries put their best "food" forward and hungry fans vote in real time on all the platforms in support Strategy
By intercepting live AFCON matches with delicious food content, we outsmarted the competition in terms of engagement. Execution
Since we couldn't talk about AFCON, we decided to make our own AFCON- African Food CONtest. An online tournament where countries put their best "food" forward and hungry fans vote in real time on all the platforms in support.
By intercepting live AFCON matches with delicious food content, we outsmarted the competition in terms of engagement. Results
By intercepting live AFCON matches with delicious food content, we outsmarted the competition in terms of engagement.
The results
32000+ fans reched, 2,600+ fans engaged in the tournament

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