Pitcher Festival 2020 Seminars & Award Show
Pitcher Festival 2020 Seminars & Award S...
Speakers Lanre Adisa, CEO & Chief Creative Officer, Noah’s Ark Communications Ngozi Ngonadi-Nkwoji, Global Portfolio Manager, Non Alcoholic Brands, Nigerian Breweries Elizabeth Ughoro, Group Head, Copy, Noah's Ark Communications Jumoke Akinyele, Business Lead, Noah's Arck Communications This is a case of not needing to fix what's not broken. Maltina had been campaigning happiness close to ten years. At the point of pitching the account, there was a natural urge to change things, but in probing the brand's Happiness theme, we thought what was needed was more of repurposing happiness to make it more relatable and enjoyable for this iconic malt drink. Our session, Finding Happiness, will seek to dig into how we arrived at the idea of Happiness in the Little Things.
Creativity to the Rescue - Raising consciousness for social and environmental problems
Over the past two decades, scientists and activists have been raising concerns on climate issues like global warming, animal extinction, and many others. But it seems not many people are listening, and even fewer are willing to take action. This is especially true in Africa. Join our panelists, who are avid climate activists, as they discuss how creativity can help the continent become more climate conscious. Speakers Alero Balogun, Head of Corporate Communications, Oando Plc Desmond Majekodunmi, Chairman of Lagos State Urban Forest & Animal Shelter Initiative (LUFASI) Creating a Better Africa is an initiative of the Pitcher Festival aimed at sensitizing the private sector to need for greater participation in sustainable social development projects in Africa.
How Brands Are Leveraging Entertainment
In this session, experts from the branding and entertainment industry discuss the importance of entertainment in raising brand awareness and engagement, budding trends in the entertainment space which brands can capitalize on, and the future of brands in the rising digital age. Speakers Bada Akintunde, Country Manager, Viacom International Fade Ogunro, CEO BookingsAfrica.com Collins Teke, Media Personality, Founder of Black Voice Media
Prosperity and African Creativity: In Search of Wakanda
In a continent like Africa where poverty still pinches, prosperity remains a very critical subject. Drawing inspiration from Marvel’s cinematic utopian nation of Wakanda, Dr Tunji Olugbodi explores African creativity as a means of creating higher and more sustainable economic value, leading to greater prosperity of the African people. Speaker Dr. Tunji Olugbodi, Executive Vice Chairman, Group Chief Executive Officer Verdant Zeal Group
How Can Diversity Improve the Quality of Storytelling and Creativity2
In creativity and storytelling, homogeneity is not always a benefit. But while some agree that diversity is more beneficial to the creative process, others argue that diversity fuels conflict. Focusing on diversity in gender and age, these leading women from various aspects of the industry draw from their own experiences to discuss the challenges of diverse environments, how they impact creativity, and how women in the creative business can thrive in male-dominated spaces. Speakers: Adebola Adebulugbe, Creative Team Lead, Leo Burnett, Lagos and Cannes Lions See It Be It Alumni Nnenna Onyewuchi, Director of Strategy, Yellowbrickroad Temitope Jemerigbe, MD DKK Nigeria Jayne Okoronkwo Executive Director/COO Media Integra Concepts Ltd (a Cosse Company) Yaa Boateng, Cannes See It Be It Alumni, Ghana See It Be It is a Cannes Lions initiative that addresses the gender imbalance in senior creative leadership.
Striking a Balance Between Meritocracy and Gender Inclusiveness
Gender inclusiveness has become a very prevalent topic in contemporary society, especially in professional industries. But meritocracy is an ethic should not be compromised. In a bid to find a balance between the two, these leading women in the industry discuss the essentially of women in creative roles, and how the creative industry can ease the challenges of women advancing the up the career ladder without conceding individual competence. Speakers Tola Obi, COO CenterspreadGrey and Board Member at Orange Academy. Funmilayo Falola, Head, Brand & Marketing Comm, Wema Bank Biodun Adefila, Chief Operating Officer SO& U See It Be It is a Cannes Lions initiative that addresses the gender imbalance in senior creative leadership.
How will the Creative Industry in Africa Fare Under the Regime of the African Continental Free Trade
The unity of African nations has been a major issue ever since the African nations regained their independence. African nations have a closer affinity to the West than towards each other. The African Continental Free Trade Agreement (AfCFTA) is an attempt to correct that anomaly, at least from the trading angle. Join these leaders in the media, marketing, and creative communications industry, as they debate the nitty-gritty of the AfCFTA as it concerns the creative sector, and the demands, limitations, and benefits it might bring. Speakers Kelechi Nwosu, Managing Director, TBWA Nigeria Morayo Afolabi Brown, Director of Programmes, TVC Communications Kwame Senou, Senior Vice President, Opinion & Public, Cote D'Ivoire Tolu Adedeji, Marketing Director AB InBev Nigeria & Ghana.
Creativity & Governance
Creativity and Governance - What can governments do to promote the creative industry & how can creativity help endear the people to the government? Speakers Tunde Shobanjo Leo Burnett, Lagos Yinka Adebayo, Executive Director Media Investments – OMG WCA Steve Babaeko, CEO, X3M Ideas
Election Hack - How to Win Elections in Africa
Elections are an integral part of democracy, but many African countries are yet to perfect the art of conducting free and fair elections. In this session, Debola Williams guides creative agencies on how to handle election campaigns for clients, with the larger view of helping Africa build democracy. Speaker Adebola Williams, CEO Red | For Africa