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See It Be It  Africa

See It Be It is a Cannes Lions initiative that addresses the gender imbalance in senior creative leadership. It is a career development and acceleration programme for women in the creative communications industry who face diversity challenges and want to lead the way for change.

As only a few women worldwide can attend the See It Be It programme in Cannes, Creativity Week is extending the benefit of this unique programme to more women in Africa.

Fashioned after the See it Be It programme in Cannes, participants at the See it Be it programme of the Creativity Week will be immersed in a unique, curated programme of seminars, mentoring sessions, and meetings with industry leaders, both male and female. It's an experience that will raise profile, expand contacts, build confidence and accelerate participants down the path to leadership.

  • Gender Balancing Initiative for Women Creative Leaders

  • Access to Pitcher Festival Programmes

  • Access to One on One Mentoring Sessions

  • Specially Curated Seminars and Presentations 

  • Open to mid to senior level professionals with upto 5 years experience in ad agencies, media, digital, brands, production and other  creative industry fields. 

See It Be It Africa is a free to attend event and participants will have access to all other aspects of the Pitcher Festival including the Pitcher Talks and the Pitcher Awards Night Ceremony.  


Ideal candidates should be women working in advertising, marketing, film-making, innovation, editorial, design, PR or related discipline anywhere in Africa and are mid to senior level with about 5 - 10 years’ experience.  

For more information on See It Be It Africa programmes, please send an email to



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