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Young Lions Competition Design Brief

Young Lions Competition Design Brief

BACKGROUND

The Creating a Better Africa programme is an initiative of the Pitcher Festival of Creativity.  The goal of the programme is to mobilize the private sector towards greater participation in development projects in Africa. Creating a better Africa believes that although governments must continually be held accountable, but only a massive intervention from the private sector can produce the kind of rapid developmental change that we all want to see in the African region.


We acknowledge that many organizations already engage in one form of CSR or the other. However, many of these seem to be PR stunts that are very superficial and are merely designed to help tick a statutory box or make the company look good before various publics. What we want is for brands to develop a sense of social purpose that will show in the way brands delight their customers, the way internal team members are valued, the way they adhere to ethical standards in their participation in society and how the companies engage in fair practices and positively affect all stakeholders.


Furthermore, we believe in the interconnectivity of humans and that actions and inactions of people have a ripple effect and can ultimately have a global consequence.


Young Lions Competition Film Brief

Young Lions Competition Film Brief

BACKGROUND

The United Nations has described Good Governance as a situation where “processes and institutions produce results that meet the needs of society while making the best use of resources at their disposal.”

It has also listed 8 indicators of Good Governance as follows:


· Participation

· Rule of Law

· Transparency

· Responsiveness

· Consensus Oriented

· Equity and Inclusiveness

· Effectiveness and Efficiency

· Accountability


Despite the rise of multiparty democracy, many African countries still face massive challenges in the area of Good Governance for the following reasons:


· Dismal State of Press Freedom

· Proliferation of Restrictive Laws

· Entrenched Leaders and the Abuse of Term Limits

· Weak Regional Human Rights Mechanisms

· Economic Competitiveness


Creating a Better Africa believes in the active and equal participation of the civil society as a principle of Good Governance. However, Businesses are also part of society and societal institutions and they link stakeholders, such as customers, suppliers, employees, host communities, regulators and financiers. All of these stakeholders represent an opinion in the way the system should be run and when things are not working well the entire chain suffers. It’s therefore not only just a good idea but should in fact be a responsibility for businesses to participate in projects that help to maintain democratic principles and Good Governance.


TARGET AUDIENCE

Decision makers at various levels in the private sector, entrepreneurs, CEOs, CFOs, CMOs, etc. Opinion leaders and influencers.

Young Lions Competition Media Brief

Young Lions Competition Media Brief

BACKGROUND

The United Nations has described Good Governance as a situation where “processes and institutions produce results that meet the needs of society while making the best use of resources at their disposal.”

It has also listed 8 indicators of Good Governance as follows:


· Participation

· Rule of Law

· Transparency

· Responsiveness

· Consensus Oriented

· Equity and Inclusiveness

· Effectiveness and Efficiency

· Accountability


Despite the rise of multiparty democracy, many African countries still face massive challenges in the area of Good Governance for the following reasons:


· Dismal State of Press Freedom

· Proliferation of Restrictive Laws

· Entrenched Leaders and the Abuse of Term Limits

· Weak Regional Human Rights Mechanisms

· Economic Competitiveness


Creating a Better Africa believes in the active and equal participation of the civil society as a principle of Good Governance. However, Businesses are also part of society and societal institutions and they link stakeholders, such as customers, suppliers, employees, host communities, regulators and financiers. All of these stakeholders represent an opinion in the way the system should be run and when things are not working well the entire chain suffers. It’s therefore not only just a good idea but should in fact be a responsibility for businesses to participate in projects that help to maintain democratic principles and Good Governance.


TARGET AUDIENCE

Decision makers at various levels in the private sector, entrepreneurs, CEOs, CFOs, CMOs, etc. Opinion leaders and influencers.

Young Lions Competition Print Brief

Young Lions Competition Print Brief

BACKGROUND

The United Nations has described Good Governance as a situation where “processes and institutions produce results that meet the needs of society while making the best use of resources at their disposal.”

It has also listed 8 indicators of Good Governance as follows:


· Participation

· Rule of Law

· Transparency

· Responsiveness

· Consensus Oriented

· Equity and Inclusiveness

· Effectiveness and Efficiency

· Accountability


Despite the rise of multiparty democracy, many African countries still face massive challenges in the area of Good Governance for the following reasons:


· Dismal State of Press Freedom

· Proliferation of Restrictive Laws

· Entrenched Leaders and the Abuse of Term Limits

· Weak Regional Human Rights Mechanisms

· Economic Competitiveness


Creating a Better Africa believes in the active and equal participation of the civil society as a principle of Good Governance. However, Businesses are also part of society and societal institutions and they link stakeholders, such as customers, suppliers, employees, host communities, regulators and financiers. All of these stakeholders represent an opinion in the way the system should be run and when things are not working well the entire chain suffers. It’s therefore not only just a good idea but should in fact be a responsibility for businesses to participate in projects that help to maintain democratic principles and Good Governance.


TARGET AUDIENCE

Decision makers at various levels in the private sector, entrepreneurs, CEOs, CFOs, CMOs, etc. Opinion leaders and influencers.

Young Lions Competition Digital Brief

Young Lions Competition Digital Brief

BACKGROUND

The United Nations has described Good Governance as a situation where “processes and institutions produce results that meet the needs of society while making the best use of resources at their disposal.”

It has also listed 8 indicators of Good Governance as follows:


· Participation

· Rule of Law

· Transparency

· Responsiveness

· Consensus Oriented

· Equity and Inclusiveness

· Effectiveness and Efficiency

· Accountability


Despite the rise of multiparty democracy, many African countries still face massive challenges in the area of Good Governance for the following reasons:


· Dismal State of Press Freedom

· Proliferation of Restrictive Laws

· Entrenched Leaders and the Abuse of Term Limits

· Weak Regional Human Rights Mechanisms

· Economic Competitiveness


Creating a Better Africa believes in the active and equal participation of the civil society as a principle of Good Governance. However, Businesses are also part of society and societal institutions and they link stakeholders, such as customers, suppliers, employees, host communities, regulators and financiers. All of these stakeholders represent an opinion in the way the system should be run and when things are not working well the entire chain suffers. It’s therefore not only just a good idea but should in fact be a responsibility for businesses to participate in projects that help to maintain democratic principles and Good Governance.


TARGET AUDIENCE

Decision makers at various levels in the private sector, entrepreneurs, CEOs, CFOs, CMOs, etc. Opinion leaders and influencers.