Fiona has worked as a copywriter, publicist and marketeer for 30+ years both in the UK and the UAE, with her most recent role as Content Strategy Lead within Publicis Sapient’s Dubai team.

A creative at heart, Fiona love’s working on creative strategies, conceptualization and award-winning campaigns, having won awards for her work with Mastercard, . She gets a buzz being around creative, positive, passionate human beings, and considers her key strength to be recognizing and cultivating the potential in others.