Pitcher Festival of Creativity is an annual events and awards programme that promotes Africa’s creativity in marketing, advertising, media, PR, digital, entertainment and related fields.  Annually, the Festival presents the prestigious Pitcher Awards, the Pan-African benchmark for creative excellence, to deserving ad agencies, brands and individuals for campaigns and initiatives created or implemented in Africa. 

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The festival programmes  include:

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Pitcher Awards - the new Pan-African benchmark for creative excellence Learn more

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Future Creative Leaders Academy - an intensive professional immersion and competitions for university students on their way into the creative industries  Learn more

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Young Professionals Academy - intensive training sessions and life-changing competitions for creative, media, digital and marketing professionals under 30 Learn more

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Creating a Better Africa - an initiative aimed at mobilizing the private sector towards greater participation in development projects in Africa. Learn more

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See It Be It Africa - is an extension of the Cannes Lions initiative that addresses the gender imbalance in senior creative leadership.  Learn more

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 Pitcher Talks - provides a unique regional platform for leading industry professionals to deliver top-notch seminars and conduct hands-on workshops that address critical issues affecting the industry.   Learn more