The New Pan-African Benchmark for Creative Excellence

Now in its fourth year, the Pitcher Awards  has quickly become one of the most valuable and internationally respected accolades for creative work coming out of Africa.  The Pitcher Awards started as an annual celebration of creativity in West Africa, but beginning with the 2020 edition, the scope has now widened to include all work created, released or implemented anywhere on the African continent in line with its vision to provide the true and authentic benchmark for  African creative excellence. 

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Download Pitcher Awards Rules & Categories

 

This document covers the basic rules, categories and subcategories of the 2021 Pitcher Awards.  We have also shared a few submission tips in this document based on usual mistakes we find with entries.  Download here

Truly African, Truly International


Now in its fourth year, the Pitcher Awards  has quickly become one of the most valuable and internationally respected accolades for creative work coming out of Africa.  The Pitcher Awards started as an annual celebration of creativity in West Africa, but beginning with the 2020 edition, the scope has now widened to include all work created, released or implemented anywhere on the African continent in line with its vision to provide the true and authentic benchmark for  African creative excellence. 

Publication in Lürzer’s Archive

Following the pattern in previous editions, a compilation of the winning materials will be published in the international edition of Lürzer’s Archive. The special Cannes Lions issue is usually distributed at the Festival and worldwide.  In addition to this, the winning works will be celebrated online at the Lürzer’s Archive website.

New For 2021. Entertainment Category & One-Off

COVID-19 Subcategory 

 

African entertainment profile is on the rise and Pitcher Awards is set to adequately capture the impact of this very important sector on business and development in the region by giving it its own category. The Pitcher Awards Entertainment category will now be the fifth category of the Pitcher Awards programme and will have its own separate jury and jury president.

 

Also new for 2021 is a special subcategory for COVID-19 under the Pitcher for Good category. This will be a one-off subcategory just for 2021. The new COVID-19 subcategory will honour great ideas with shortlist, bronze, silver and the Pitcher for Good awards, unlike in the regular Good category where only the Pitcher for Good, an equivalent of gold, is given to deserving work. See all the Pitcher Awards categories and subcategories here

Special Winners Publication to be distributed at Cannes Lions

Also following previous editions,  a special 2021 Pitcher Awards Winners Showcase featuring a compilation of all the winning work will be presented at the Cannes Lions Festival and distributed through various other platforms.

Register Once to submit All Your Entries

Before you start completing your entry forms, you'll need to register first. This ensures that you only have to input your contact details and your company details once. On the entries page, you will only need to enter your email and the system will auto-fill the rest for you, so you can spend less time making your entries. Register here

Discount for Entries Completed Quickly & Time Adjustment for COVID-19

It's been a challenging year not only for business, but for all of mankind. Thankfully though, creativity never took the back seat. This continues to give us a compelling reason to honour the great work that is coming out of these unprecedented times.  To make up for all the time lost to lockdowns and reduced productivity, 2021 awards year has been adjusted to include last quarter of 2019 and first quarter of 2021.  Entry fees for several subcategories have been revised downwards and Pitcher Awards is also offering 15% discount for entries completed before December 31 and 10% discount for entries completed before January 31. At a time that every dime counts, submitting entries early is definitely a great way to save.  Start submitting entries, go to entry platform

© 2021 Pitcher Festival from CHINI Africa