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14 - 16 May 2026
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Seminars, Worksops & Awards Ceremonies
2021 Events
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47:57
Jury President Roundtable - Next for African Creativity
Speakers: Akua Owusu-Nartey, Regional Managing Director, Ogilvy Africa Alistair King, Co-Founder and Chief Creative Officer, King James Group Africa Juliet Ehimuan, Director, Google West Africa Femi Odugbemi, Founder/CEO, Zuri24 Media Lagos & Academy Director Multichoice Talent Factory, West Africa
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35:49
Pitcher Awards Show 2021
The climax of the festival is the Pitcher Awards Show, featuring winners of Gold, Pitcher for Good and Grand Prix awards
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45:01
Noah's Ark: 13 Years at Sea
Featuring: Lanre Adisa, Md & Chief Creative Officer, Noah’s Ark Communications Bolaji Alausa, Executive Creative Director, Noah’s Ark Communications, Lagos. Moderator: Femi Kayode, Managing Partner, Adforce Namibia, A Member of Publicis Africa Groupe
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54:23
Consulting 2.0 – Advertising in the Digital World
Speaker: Peter Ajegbomogun, Chief Digital Officer, Webcoupers Nigeria For the past 3 decades, Admen have combined creativity with innovation to create groundbreaking ads. However, the digital era requires a different outlook on how we do advertising. Artificial intelligence, machine learning and technology have redefined the way do marketing and we're seeing new innovations in marketing that's enabling the bedrock of advertising; creativity. In this session, we will take a look at how agencies that want to remain relevant in the future should position themselves to open up new possibilities in advertising and be at the forefront of innovation.
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Leadership & Succenergy – Activate Your Energy & Success
Speaker: Tânia Tomé, President, Ecokaya, Maputo, Mozambique & Womenice World Ambassador. The path and skills to leverage your life to new performance, productivity, leadership, and results with seven Succenergy principles and 10 tips to reboot your mind and activate your auto-motivation. Tânia Tomé is a multifaceted international award winner, economist, entrepreneur, TV personality, coach, and author. As chairwoman of Ecokaya, she has become a sought-after international coach and motivational speaker who has developed her own inspirational method and concept called Succenergy, to empower people, entrepreneurs, and leaders. The method is used in various training, coaching, workshops, and lectures presented by her company to companies, and public and private organizations, in countries such as Uganda, Sao Tome, and Principe, Cape Verde, Brazil, Portugal, Angola, Rwanda, USA, Swaziland, and Mozambique. More than five million people globally have enjoyed the warmth, motivation, and transformational influence of her business, personal development events, lectures, coaching sessions, television and radio programs and appearances, books, and public events. She is 100 Most Influential People Afro descend by Mipad- New York, Academic Award Winner by Former Portuguese President Mario Soares, Mozambique Presidential Merit Award, Young African Leader by Barack Obama Initiative (Yali) among many others. She is also the Womenice Foundation President & Global Ambassador a platform to empower women, youth, and children.
2020 Events
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45:14
2020 Jury Presidents Roundtable - The Campaigns that will Define African Creativity
Speakers: Ivan Johnson, Executive Creative Director & Partner 3Verse Capetown, South Africa - Pitcher Awards Heritage Jury President View profile Fiona Uwagwu, Managing Director, Ogilvy Nigeria - Pitcher Awards Innovation Jury President View Profile Emeka Chris Okeke, Founder, Group CEO, Media Fuse Dentsu Aegis Network Holding Company - Pitcher Awards Channel Jury President No doubt the creative output of 2019 have been influenced by pop culture, technology and the prevailing social, economic and political circumstances in the region and the world at large. However, as brands and agencies continually strive to outdo their past, 2019 perhaps, presented us with a situation where the top achievements of 2018 became minimum standards. To help us review the works of 2019 and see how far they were able to push the envelope, join the 2020 Pitcher Awards Jury Presidents for Jury Presidents Roundtable. Pitcher Awards is the new Pan-African benchmark for creative excellence and the jury presidents are at a vantage point to lead this conversation having reviewed all the materials entered into the awards. The jury presidents will also look into their crystal balls to predict what 2020 holds in store and offer advice on what brands, agencies, production houses and digital experts need to do to excel in 2020 and beyond.
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45:47
Finding Happiness
Speakers Lanre Adisa, CEO & Chief Creative Officer, Noah’s Ark Communications Ngozi Ngonadi-Nkwoji, Global Portfolio Manager, Non Alcoholic Brands, Nigerian Breweries Elizabeth Ughoro, Group Head, Copy, Noah's Ark Communications Jumoke Akinyele, Business Lead, Noah's Arck Communications This is a case of not needing to fix what's not broken. Maltina had been campaigning happiness close to ten years. At the point of pitching the account, there was a natural urge to change things, but in probing the brand's Happiness theme, we thought what was needed was more of repurposing happiness to make it more relatable and enjoyable for this iconic malt drink. Our session, Finding Happiness, will seek to dig into how we arrived at the idea of Happiness in the Little Things.
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38:28
Creativity to the Rescue - Raising consciousness for social and environmental problems
Over the past two decades, scientists and activists have been raising concerns on climate issues like global warming, animal extinction, and many others. But it seems not many people are listening, and even fewer are willing to take action. This is especially true in Africa. Join our panelists, who are avid climate activists, as they discuss how creativity can help the continent become more climate conscious. Speakers Alero Balogun, Head of Corporate Communications, Oando Plc Desmond Majekodunmi, Chairman of Lagos State Urban Forest & Animal Shelter Initiative (LUFASI) Creating a Better Africa is an initiative of the Pitcher Festival aimed at sensitizing the private sector to need for greater participation in sustainable social development projects in Africa.
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01:11:15
How Brands Are Leveraging Entertainment
In this session, experts from the branding and entertainment industry discuss the importance of entertainment in raising brand awareness and engagement, budding trends in the entertainment space which brands can capitalize on, and the future of brands in the rising digital age. Speakers Bada Akintunde, Country Manager, Viacom International Fade Ogunro, CEO BookingsAfrica.com Collins Teke, Media Personality, Founder of Black Voice Media
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30:55
Prosperity and African Creativity: In Search of Wakanda
In a continent like Africa where poverty still pinches, prosperity remains a very critical subject. Drawing inspiration from Marvel’s cinematic utopian nation of Wakanda, Dr Tunji Olugbodi explores African creativity as a means of creating higher and more sustainable economic value, leading to greater prosperity of the African people. Speaker Dr. Tunji Olugbodi, Executive Vice Chairman, Group Chief Executive Officer Verdant Zeal Group
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57:14
How Can Diversity Improve the Quality of Storytelling and Creativity2
In creativity and storytelling, homogeneity is not always a benefit. But while some agree that diversity is more beneficial to the creative process, others argue that diversity fuels conflict. Focusing on diversity in gender and age, these leading women from various aspects of the industry draw from their own experiences to discuss the challenges of diverse environments, how they impact creativity, and how women in the creative business can thrive in male-dominated spaces. Speakers: Adebola Adebulugbe, Creative Team Lead, Leo Burnett, Lagos and Cannes Lions See It Be It Alumni Nnenna Onyewuchi, Director of Strategy, Yellowbrickroad Temitope Jemerigbe, MD DKK Nigeria Jayne Okoronkwo Executive Director/COO Media Integra Concepts Ltd (a Cosse Company) Yaa Boateng, Cannes See It Be It Alumni, Ghana See It Be It is a Cannes Lions initiative that addresses the gender imbalance in senior creative leadership.
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