Young Professionals Academy

Learning Programmes

The Young Profesional Academy is a week of bespoke learning programmes for young professionals working in areas such as advertising, brand management, digital communications, copywriting, art direction and  marketing communications in general.  The academy is open to  professionals of 30 years or younger working anywhere in Africa.

This programme offers participants the unique opportunity to make the most of Pitcher Festival's  learning opportunities and accelerate their progress on their career path. They will enjoy exclusive presentations from leading creative thinkers both within and outside of the industry from within the region and beyond. 

Learning programmes at the Young Professionals Academy combines various formats including webinars, workshops and presentations ahead of the Pitcher Festival programmes, which are also available to the participants. 

All participants receive a certificate of participation.

Academy Competitions

There are two main competitions open to Young Professionals Academy participants, the Young Lions Competition and the Young Pitcher Integrated Competition. 

The Academy registration provides access to the learning programmes as well as both the Young Lions Competition and the Young Pitcher Integrated Competition. 

The competition timelines have been design to make it is possible to compete in both Young Lions and Young Pitcher.  

Young Pitcher Integrated Competition

Prizes

  • 3 teams will get free passes to attend Cannes Lions (that is 6 participants)

  • Other prizes to be confirmed soon

The Young Pitcher Integrated Competition is open to all participants registered in the Young Professionals Academy. They could come from any area of specialization for example: Creative, Media, PR, Digital, brand management etc.  

 

Each team of two communication professionals who must be 30 or less and working in Africa will be required to produce a creative, compelling  and inspiring integrated campaign that sets them ahead of their peers. The exact duration of the competition will be set by the brief. However, participants would have had enough time to complete the project before commencement of the Pitcher Festival proper. 

 

 The winning teams will be announced during the Pitcher Festival. 

Young Lions Competition

Young Lions Competition is a national competition which qualifies you to represent your country at the international finals in Cannes. It is available in different categories.  You will be able to participate in the Young Lions Competition without traveling out of your country. 

At the moment Young Lions Competition is only available for Nigeria (all categories) and West and Central Africa (Media and Digital). If you are from outside the region and you will like to participate in the Young Lions Competition, please indicate while completing your form and we will reach out to you to see if there is a possibility. However, please note that participants for Young Lions Competition will be responsible for the cost of participation and travel unless this is covered by a third party sponsor (see terms and conditions)

Competition Categories

Young Lions Film Competition

Each team must have two creatives of 30 or less and will have 72 hours to deliver their response to the brief. 

Young Lions Digital Competition

Each team must have two digital creatives who are able to create an integrated social media campaign. The team will have 24 hours to submit their response to the brief. 

 

Young Lions Marketer Competition

Each team must have two young professionals working on the client side. They will have 24 hours to submit their response to the brief. 

Young Lions Media Competition

Each team must have two young professionals working in a Media agency and they will have 24 hours to deliver their response to the brief. 

Young Lions Print Competition

Each team must have two creatives, a writer and an art director and will need to deliver their response to the brief in 24 hours. 

Young Lions Design Competition

Each team must have two creatives, a writer and an art director and will need to deliver their response to the brief in 24 hours. 

Young Lions PR Competition

Each team must have two PR practitioners and will need to deliver their response to the brief in 24 hours.

 

Young Professionals Academy Registration Fee

 in consideration of prevailing pandemic, the Academy registration fee has been slashed to USD 50 (NGN 20,000) per participant.

Go to registration >

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