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The Young Profesional Academy is a week of bespoke learning programmes for young professionals working in areas such as advertising, brand management, digital communications, copywriting, art direction and  marketing communications in general.  The academy is open to  professionals of 30 years or younger working anywhere in Africa.

This programme offers participants the unique opportunity to make the most of Pitcher Festival's  learning opportunities and accelerate their progress on their career path. They will enjoy exclusive presentations from leading creative thinkers both within and outside of the industry from within the region and beyond. 

Learning programmes at the Young Professionals Academy combines various formats including webinars, workshops and presentations ahead of the Pitcher Festival programmes, which are also available to the participants. 

All participants receive a certificate of participation.

Academy Competitions

There are two main competitions open to Young Professionals Academy participants, the Young Lions Competition and the Young Pitcher Integrated Competition. 

The Academy registration provides access to the learning programmes as well as both the Young Lions Competition and the Young Pitcher Integrated Competition. 

The competition timelines have been design to make it is possible to compete in both Young Lions and Young Pitcher.  

Young Pitcher Competition

The Young Pitcher Competition will launch in 2023 and is open to all participants registered in the Young Professionals Academy. The Young Pitcher Competition will reward exceptional individual talents and skills in areas such as Copywriting, Art Direction, Account Planning, Media Strategy and Public Relations. All the available categories for 2023 will be announced by February. 

 

Participants must be 30 or less, employed or working as freelancers in any country of Africa.  Winning individuals will be recognized as Young Pitcher Copywriter of the Year, Young Pitcher Media Strategist of the Year etc. during the Pitcher Festival in May.  The entire process of the competition will be online. However, winners are welcome to attend the Festival in-person to receive their awards on stage. 

Young Lions Competition

Young Lions Competition is a national competition which qualifies you to represent your country at the international finals in Cannes. It is available in different categories.  You will be able to participate in the first leg of the  Young Lions Competition without traveling out of your country. However in 2023 , the Global Young Lions Competition is an in-person event taking place during the Cannes Lions Festival in France. So, if you qualify to take part in global competition, you will need to travel to France. 

At the moment Young Lions Competition is only available for Nigeria (all categories) and West and Central Africa (Media and Digital). If you are from outside the region and you will like to participate in the Young Lions Competition, please indicate while completing your form and we will reach out to you to see if there is a possibility. However, please note that participants for Young Lions Competition will be responsible for the cost of participation and travel unless this is covered by a third party sponsor (see terms and conditions)

Competition Categories

Young Lions Film Competition

Each team must have two creatives of 30 or less and will have 72 hours to deliver their response to the brief. 

Young Lions Digital Competition

Each team must have two digital creatives who are able to create an integrated social media campaign. The team will have 24 hours to submit their response to the brief. 

 

Young Lions Marketer Competition

Each team must have two young professionals working on the client side. They will have 24 hours to submit their response to the brief. 

Young Lions Media Competition

Each team must have two young professionals working in a Media agency and they will have 24 hours to deliver their response to the brief. 

Young Lions Print Competition

Each team must have two creatives, a writer and an art director and will need to deliver their response to the brief in 24 hours. 

Young Lions Design Competition

Each team must have two creatives, a writer and an art director and will need to deliver their response to the brief in 24 hours. 

Young Lions PR Competition

Each team must have two PR practitioners and will need to deliver their response to the brief in 24 hours.

 

Young Professionals Academy Registration Fee

 Registration fee is  USD 50 (NGN 40,000) per participant and includes all training programmes and competitions as well as participation at the Pitcher Festival. 

2023 PROGRAMME SCHEDULE

• Pre Festival programme takes place online from 16 - 17 March 2023
• Young Lions Brief Launches on 17 March 2023
• Young Lions Winners announced 22 March 2023
• Young Pitcher Competitions brief launches on 2 May 2023
• All academy participants attend Pitcher Festival from 18 - 20 May 2023
• Winners of Young Pitcher Competitions announced on 20 May 2023
• Young Lions winners compete in Global Young Lions  Competitions 

during  Cannes Lions Festival in France from 19 - 23 June 2023

Schedue