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Alistair King, 2021 Pitcher Awards Heritage Jury President



Group Creative Director, EchoHouse Africa Limited, Accra, Ghana

Digital Jury Member



For nearly a decade, Lord has learnt to use his wit, quirks, curiosity, love for stories and a desire to play on human truths to help brands market their products and services. From raising his hands with boyish enthusiasm during brainstorms at the beginning of his career, he’s moved to leading creative teams in crafting random ideas and turning them into campaigns and executions which cannot be ignored. Through this, he has worked on brands like Vodafone, Dove, Closeup, Orijin, Access Bank, Coca Cola, Mastercard Foundation, etc. These campaigns have made impacts locally and regionally on Digital, ATL and BTL platforms, and won awards too. Having started a new role as Group Creative Director this year, he is looking forward to continuing his journey of learning and leading on new frontiers.

For that little boy inside him, he channels his mischief through satirical pieces on his blog. He will also try to read anything and go on a trip, just so he can be interesting at parties when he’s standing in a corner holding a drink.

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