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Alistair King, 2021 Pitcher Awards Heritage Jury President

Maurice E.


Executive Creative and Content Marketing Director, Sterling Bank, Nigeria

Heritage Jury Member


Maurice E.

Meet Maurice, a seasoned marketing leader with over 12 years of experience in developing and executing strategic marketing initiatives. He's a branding expert, a master storyteller, and a marketing strategist extraordinaire, with a knack for creating viral campaigns that drive growth metrics and revenue.

Maurice's impressive track record includes leading the Creative and Campaign Management teams in the successful rebranding of Diamond and Sterling Bank and launching numerous viral campaigns that cemented Sterling Bank's position as a leader in content marketing.

At Sterling, he initiated gamified campaign experiences which led to an uptake in the Bank's recruitment drive with its Millennial and Gen Z target audience. He also developed a product readiness platform to audit the go-to-market readiness of new products before market launch which led to significant cost savings and a reduction in product fails within the organisation.

His passion for growth marketing, branding, and design fuels his creativity, as he continually seeks new and innovative opportunities to connect with audiences, boost brand awareness, and drive sales.

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