The Future Pitcher Student Academy is a youth-focused programme of the Pitcher Festival of Creativity, designed for students in universities and other tertiary institutions across Africa. It provides a vibrant platform for intensive learning, talent discovery, and early immersion into the dynamic world of advertising and marketing communications.
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Now in its 19th year, FPSA continues to welcome students to participate in specially curated youth events held during the Pitcher Festival. The programme features a rich blend of competitions, seminars, and workshops led by top industry professionals, all aimed at nurturing the next generation of creative leaders.
Awards & Recognition
Gold, Silver, and Bronze Medals are awarded to the top-performing students in the FPSA competition.
Best Lecturer of the Year is presented to the supervisor of the highest-scoring student.
School of the Year is awarded to the institution or department with the highest cumulative score across all participating students.

2026 KEY DATES
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1 October 2025 – Registration Opens
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21 February 2026 – Registration Closes
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23–27 March 2026 – Virtual Masterclasses
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27 March 2026 – Competition Brief Launch (For selection of FPSA Gold, Silver, and Bronze winners, Best Lecturer, and School of the Year)
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2 May 2026 – Virtual Presentation of Work & Shortlist Announcement
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14–16 May 2026 – Digital Access to Pitcher Festival
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16 May 2026 – Final Winner Announcements

