Future Creative Leaders Academy

Programme Schedule

Competition Briefing
3 May 2021
Submission Deadline
13 May 2021
18 May 2021
Presentation & Announcement of Winners
22 May 2021

The Future Creative Leaders Academy is a youth programme of the Pitcher Festival of Creativity designed for students in universities and other tertiary institutions. It provides a platform for intensive learning, discovering talents, as well as  inspiring and immersing hopeful professionals into the world of advertising and marketing communications.


The Future Creative Leaders Academy  is now in its 14th year and every year the Academy welcomes students to

participate in the specially curated youth events held during the Pitcher Festival of Creativity .  The programme includes competitions, seminars and workshops. The programme also provides a platform for selecting participants for the Roger Hatchuel Student Academy  of the Cannes Lions Festival.  However, please note that in-person participation at Cannes Lions and Dubai Lynx are still under review as a result of the COVID-19 pandemic. Nevertheless, the Academy promises to be as exciting as ever.  


  • 3 top performing students at the competitions will be recognized with Gold, Silver and Bronze medals as well as  opportunity to participate in Cannes Lions.  

  • Best Lecturer of the Year Award goes to supervisor of top performing student 

  • The institution or department with the highest cumulative score for their participating students win the School of the Year Award

Participation  Fee 

Once you are registered into the Academy, no extra payments are required for you to participate in the competitions. For 2021,  in consideration of the prevailing pandemic, the Academy registration has been slashed to USD 25 (NGN 10,000) per participant to make it easier for more people to participate.  In addition to this, we will extend invites to participating schools and departments to send up to 3 students free of charge. All those who have participated in the Future Creative Leaders Academy in the past are not eligible to benefit from this offer. Heads of department are free to enroll as a participating school by sending an email to info@pitcherfestival.com. Student members of KreativeKlub are eligible to join for free.   Go to registration >