Lead Consultant & Creative Director, SMC Consulting Ltd.
Heritage Jury Member
Sharon is a versatile creative communications professional with certified skills and a wealth of experience in creative services management, creative strategy, advertising, brand management, copywriting, advertising production and graphic design. Since 2005, Sharon has worked in various teams in some of the notable ad agencies in Ghana including Origin 8 Saatchi & Saatchi, ZK Advertising and Publicis West Africa, with award winning work to show for. Some of the brands & clients that have indulged her expertise through the agencies she worked with and some directly, include Spacefon, Areeba, MTN, Databank, Nestle, Amalbank, GSMF, MET Insurance, SG-SSB, Gold Field’s LCA Ghana, CLUB Beer, CalBank, Zain, Tigo, Vodafone, Rlg, Beta Malt, Inesfly, Voltic, Venture Capital, Tasty Tom, Shell and CalBank.
As a seasoned creative professional, Sharon works in diverse ways to see to the result of truly compelling campaigns and illustrious projects that deliver on promise. Sharon is the Lead Creative Consultant at award winning SMC Consulting where she partners with clients and agencies, managing the creative affairs of some of Ghana’s biggest brands as well as emerging ones. Sharon lends some of her time to help nurture young creatives through speaking and training engagements with the goal of shaping the next generation for work in the creative industry. She also builds and facilitates training programs for corporates and individuals, through the virtual SMC Creative Academy, to empower anyone to reach their creative potential. Sharon likes to describe herself as “a Creative Director and Creative Consultant; a copywriter by passion, a designer by degree, a producer by practice and trainer on purpose”.
Sharon is determined to entrench a creative consulting culture in Ghana that elevates the creative quality of brand communications and like-projects which Africa and the rest of the world will celebrate. Sharon is a council member of the Advertising Association of Ghana (AAG), a member of the Board of Governors of Ridge Church School, a premier private school in Accra and a member of the board of trustees of the Achimota School Endowment Trust Fund; she is a proud alumnus of both schools. Sharon holds a bachelor’s degree in Communication Design from the Kwame Nkrumah University of Science and Technology (KNUST) and is a member of the 2022 graduating class, Master of Arts in Marketing Strategy from the University of Ghana Business School (UGBS).
Sharon is a Ghanaian and lives in the capital city, Accra. She is a Christian and lives as a witness to the faith. Sharon would say among other things, that she is a sneakerhead, a foodie, a sports fan and enjoys Twitter as her go-to drug of social media.