If I’m to describe my way into advertising, I’m the sort of creative person wearing a Janus mask. One face is looking towards creativity and the other face towards strategy. My strongest belief regarding the creative process is that randomness does not exist. As long as there is a will, there will always be a way. The will is the strategy, and the way is the creative idea.

I’ve been in the industry for more then 20 years, copywriter, creative director, and creative strategist. In 2003 I’ve founded my own creative agency, called Violet.
Currently, I work with Godmother as a senior copywriter and creative strategist.