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Alistair King, 2021 Pitcher Awards Heritage Jury President



President Gazelle Touch, Ivory Coast

Channel Jury Member



A pure creative mind with 20 years of experience who has been making waves in the industry with his unconventional approach to marketing. He began his career in France, working on Asics and Royal Canin brands before founding Gazelle Touch in Cotonou, Benin in 2006, the same year Twitter was born.

Boris has worked with prestigious brands and renowned organizations such as UNICEF, MasterCard, MTN, Google, and Bolloré on the African, European, American and Asian continents. He has led creative projects in communication, advertising, and experiences that combine traditional and digital channels, always pushing the boundaries and challenging the status quo.

Boris's personal story and professional experience add a multicultural dimension to his creative approach, allowing him to bring a unique perspective to every project he works on.

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