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Alistair King, 2021 Pitcher Awards Heritage Jury President



Creative Director, Caractère agency _ Dakar _ Sénégal

Heritage Jury Member



Passionate about Art (Graduated from the National School of Applied Arts in Paris and the National School of Theater Arts and Techniques), Muriel KLA began her career in Paris as a Set Designer for cinema, theatre and television.
In 2001, after training at the Gobelins School, she joined Havas as Artistic Director in charge of Biotherm and Vichy cosmetics brands.
Her African experience began in 2003 with Mccann West Africa in Ivory Coast then in Senegal where she spent 5 years as Artistic Director.
In 2009, she joined Caractère’s team as Creative Director.
A meeting that gave her the chance to participate in the development of the agency by winning the Orange budget and to initiate its new status as the first integrated West African agency.
Caractère, the most awarded independent agency in West Africa, is today a leader in Senegal.

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