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Alistair King, 2021 Pitcher Awards Heritage Jury President



Nadine Helal ,Head of Spark Foundry, Egypt

Channel Jury Member



Nadine Helal passionate Digital marketer, performance oriented, creative thinker & results driven.

Nadine has 22 years of experience in the digital communication field. She has worked with most of the biggest advertisers in Egypt ,Handling wide portfolio of clients across different verticals CPG, Teleco’s , Electronics, Automotive, Real estate , Pharma, Travel and Finance sectors.

She started her Career in a startup VAS Provider in EGYPT, She worked her way up to reach the senior management. In 2008 she was part of the team that established TW Digital ads the First Digital Agency in Egypt.
In 2013 Nadine joined Performics the digital media arm of Zenith Media as Digital Director leading on all digital strategies for key clients and focusing on performance media through personalized & dynamic customer experience.

After the 2016 Publicis Media restructure Nadine became the Head of Digital at Zenith Media. Her primary focus is to transform Zenith to a hybrid agency leveraging the team capabilities through data-led thinking approach that delivers ROI+ to all Zenith clients.
In 2019 she became The Head of Digital across PM Egypt, working closely with PM regional and global teams to ensure proper tech ecosystem is in Place across PM agencies, clients & partners.

Nadine currently leading Spark Foundry Egypt ensuring the best quality of work offered to all clients as well as an insistence to grow significantly the business YOY. Embracing the Publicis one approach across key strategic clients.

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