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Alistair King, 2021 Pitcher Awards Heritage Jury President



Chief Executive Officer, digitXplus, Lagos, Nigeria

Channel Jury President



Patrick has over 25+ years of professional work experience, blended with Best of Both World (i.e. Online & Offline Media), has worked with various Media Agencies in different roles / functions, handling diverse portfolio of Clients and Categories and fortunate enough to work in diverse Markets i.e. India, Middle East & North Africa and now in West Africa for over 11+ years.

He has an active role in the Media Advertising industry in Nigeria.

Teaching has been his passion, in addition to being a Digital Vertical Lead he is an active faculty at Alphabet Media Academy. He is a visiting faculty at various business schools, he also has been conducting Media and Digital Academies, which includes Facebook Academy jointly with Facebook for the first time in Nigeria.

He was also Facebook’s Agency Ambassador in Nigeria and part of Facebook’s SME Council in Nigeria.

Patrick is a student of communication, his interest is in knowing more about different consumer groups, their behaviors, and creating an ideal connect is of prime importance for him. Apart from this, Digital (inclusive Technology), Account Planning and Research are few disciplines he adores, which continue to be evergreen for him and his quest to excel in those continues…

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