Baruch Apata is a seasoned creative director, scriptwriter, and idea developer with over 13 years of experience in advertising and filmmaking. As the founder of Rocky Start Films and Whale Advertising Agency, he specializes in crafting authentic Nigerian stories and innovative brand narratives. He has led major campaigns, including Airtel Nigeria and Netflix, and is currently developing projects like the feature film The Intern and a legal drama TV series. Passionate about storytelling, he blends creativity, culture, and technology to shape compelling narratives across film and advertising.