Oluwadamilola Popoola
LEAD, DIGITAL STRATEGY (SOCIAL MEDIA)

Professional summary: A digital-first strategist with a mind of storytelling from a “human-centered design thinking perspective”.
As a graduate of psychology with a clear understanding that marketing has evolved from product to people-centric, my strategy is always founded on how brands can solve a human problem.
With a clear understanding that marketing has evolved from product to people centric, His strategic thinking is always founded on how brands can solve a human problem.
He has successfully launched several campaigns across FMCG, Educational, Tourism, finance, Tech, Telecommunication sectors and more.

Expertise cuts across,
• Content Creation and Storytelling: Able to develop tailored content and campaign for brand communication.
• Digital Psychology and Persuasion: Able to influence online user behaviour through tactical.
• Strategy Formulation: Skilled at developing result oriented digital marketing strategies, sales, and marketing funnel development.
• Digital Market Research and Competitive Analysis: Experienced in conducting, analyzing, and interpreting customer, competitor, and market intelligence with a variety of digital marketing tools.
• Social Media Marketing: Able to use cost effective and smart social media tools to manage, monitor, analyze and optimize social media engagement.

Portfolio Experience: FMCG, Fast Food, FinTech, Education, Automobile, e-commerce. CPG.