
Miriam Waititu
CMO, Gigastream Media Limited, Nairobi, Kenya
Session Leader
About
Miriam
With over 12 years of experience in integrated media, Miriam specializes in location-based strategies, working with local, regional, and global brands. She leads with emphathy and collaborates with skilled and experienced teams, driving innovative strategies that earn multiple accolades.
Her passion lies in building brands that truly connect with audiences, creating impactful and interactive real-world solutions. She thrives on fostering creativity and teamwork, ensuring brands stay relevant and engaging in an ever-evolving media landscape.
Currently, she focuses on sustainable media and develops advanced AI-driven analytics platforms designed to provide real-time data on audience engagement in the real world. By putting audiences at the heart of every strategy, she creates smarter, more efficient, and meaningful brand experiences.
While juggling these ambitions, family remains her anchor. She is a proud mother of three and a dedicated fitpreneur, blending her love for fitness with entrepreneurship to inspire a healthier lifestyle.