Oriane (Abouattier) CANFRIN is the Head of Marketing and Communications at Ecobank in Côte d'Ivoire, bringing over a decade of experience in designing successful business strategies. Notably swift in her ascent to a management role, Oriane plays a pivotal role in establishing foundational marketing frameworks that are reshaping the company’s operations across Francophone West Africa.
Her inclusive and compassionate leadership style is evident in her dedication to nurturing African talents in marketing and communication. Oriane is also the first Ivorian to be selected as a jury member at prestigious competitions including Dubailynx, Pitcher Awards, Cannes Lions, and Young Lions, all before the age of 35. She recently won the Grand Prix Excellence at the Ascom 2024, further solidifying her reputation as an innovator and thought leader. Additionally, she has earned a certification in Strategic Marketing for Competitive Advantage from Wharton Executive Education, enhancing her expertise in the field.