Adeola Amosun is a senior marketing and media leader with deep experience driving brand growth, media effectiveness, and strategic transformation across Nigeria’s most competitive categories. He is currently the Group Media Manager at Tolaram, where he oversees connections strategy, media planning, investment, and performance across a portfolio of market-leading brands.

Adeola’s career spans the newsroom, agency, and client-side leadership, giving him a rare, end-to-end understanding of how narratives are formed, how audiences engage, and how media investment translates into business outcomes. His work is defined by clarity of thinking, disciplined use of data, and a strong bias for accountability in media decision-making.

He has led media strategy and execution for key global and local brands, including Procter & Gamble, Coca-Cola, Diageo-Guinness, Beiersdorf (NIVEA), Mastercard, Standard Chartered Bank, PZ Wilmar, Oppo Mobile, Kwese, and Tolaram. Across these engagements, Adeola has been closely involved in integrating insights, creativity, and media to deliver measurable growth and efficiency.

Adeola is widely recognized for his contribution to advancing media effectiveness in Nigeria. He has received multiple industry honours, including Media Personality of the Year (2023 & 2024) by Marketing World Awards, Media Manager of the Year, Young Media Personality of the Year, Top 50 Communications & PR Trailblazers, the Tolaram Emerging Leader Award, and Media Personality of the Year 2024 by The Edge Awards. His work has also earned Pitchers Awards and a Crystal Award for excellence in media strategy and integrated marketing.

Beyond his corporate role, Adeola serves as Publicity Director of the Advertisers Association of Nigeria (ADVAN), where he helps shape industry dialogue on innovation, standards, and the future of marketing in Nigeria. He is a regular panelist and moderator at industry forums, contributing practical perspectives on media, growth, and relevance in a rapidly changing landscape