Idiare Atimomo is the Chief Operating Officer and Co-Founder at Up in The Sky Ltd, an advertising agency which has won local and international advertising, film, and marketing effectiveness awards.
In 2016, he left Etisalat Nigeria and co-founded Up in the Sky Ltd, an advertising agency that has won local and international advertising, film, and marketing effectiveness awards. In his role as Chief Operating Officer, his team have won and produced campaigns for global and local brands like Google, Mastercard Foundation, Arla Dano, 9mobile, Paga, Whatsapp, PZ Cussons, Coca Cola and ARM Group amongst others.
He has been a Faculty member of Orange Academy since 2013 where he delivers a Brand Strategy Class twice a year. He is a board member of the LAIF Awards Management Board.
He is a Member of the Chartered Institute of Marketing, United Kingdom (MCIM) and has worked in the Consulting, Telecoms and Advertising industries.
A psychologist by training and a 2019 Cannes Lions Festival of Creativity Speaker, he is ever curious about what makes people tick, buy and love.