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Alistair King, 2021 Pitcher Awards Heritage Jury President

Jacquie Muhati

Deputy Director Marketing & Group Head of Brands, NCBA Groups Kenya

Care Jury Member

About

Jacquie

An accomplished senior executive with over 20 years of leadership experience across public and private sectors, spanning diverse markets in Europe, North America, and Africa. Recognized for a proven track record in developing and executing transformative strategies, I bring extensive hands-on expertise across multinational blue-chip companies, consistently driving growth and positioning brands for success in dynamic business environments. Currently serving as Deputy Director of Marketing & Group Head of Brands at NCBA Group, I lead the integration of Marketing, Brand, and Citizenship strategies to strengthen organizational initiatives, champion responsible business practices, and enhance brand equity to deliver sustainable revenue growth.



I am widely acknowledged for my ability to craft and deliver high-impact strategies that align with organizational objectives, foster shared value, and elevate brand presence in competitive markets.



Key Achievements & Recognition for work

SABRE Award – Kenya Airways New York GTM Strategy & Launch
Ranked No. 5 in Top 25 Women in Marketing Impacting Business in Kenya (2022)
Ranked No. 10 in Top 25 Impactful Women in Corporate Communications in Kenya (2024)
Featured as CMO of the Week – Marketing World Magazine (2024)
2nd Runner-Up – East Africa Marketing Trailblazer of the Year Award (2024)
Pitcher Africa Award Winner – HEWA Safi Campaign (2025)
Digital Media Award Winner – HEWA Safi Campaign (2025)
Loeries Shortlisted Campaign – HEWA Safi (2025)

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