Lynne Murrey is a seasoned digital media and marketing leader with over a decade of experience driving digital strategy, performance marketing, and transformation across leading agencies in Africa. She currently serves as a Digital Strategy leader at Dentsu, where she guides data-driven media strategy and growth initiatives across regional markets.

Throughout her career, Lynne has held senior strategy and media leadership roles, delivering high-impact campaigns for major brands while building high-performing digital teams and advancing innovation at the intersection of media, technology, and performance marketing. She is also recognized within the industry as a jury member for regional marketing and creative awards, reflecting her expertise and leadership in the African digital ecosystem.