Oriane (Abouattier) CANFRIN is the Marketing and Communications Director at Ecobank in Côte d’Ivoire, with over fourteen years of experience in designing effective marketing and communication strategies. Having quickly climbed the corporate ladder to a leadership position after successfully completing her graduate program at Unilever, Oriane plays a key role in building solid, innovative foundations that are transforming the approach to banking marketing across the region.

Her inclusive and empathetic leadership is reflected in her strong commitment to developing African talent in marketing and communications. Oriane is the first Ivorian to be selected as a jury member in prestigious international competitions such as the Dubai Lynx, the Pitcher Awards, the Cannes Lions, and the Young Lions, all before the age of 35. She received the Grand Prix Excellence at ASCOM 2024, further reinforcing her reputation as an innovator and thought leader.

In recognition of her leadership and impact across Africa and Europe, Oriane was selected as a Young Leader of the French-African Foundation. She also holds a certification in Strategic Marketing for Competitive Advantage from Wharton Executive Education.