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All Faculty Members | About YPA  

Alistair King, 2021 Pitcher Awards Heritage Jury President

Artur Lebedyev

Brand Strategist

Session Leader

About

Artur

Brand Strategist with an extensive of experience shaping brand direction, brand positioning, and growth strategies for global and emerging brands. He has led marketing and brand development across fashion, food, and lifestyle industries, driving revenue growth and cultural relevance through integrated campaigns, experiential activations, and storytelling.



Work: HexClad, Asha Noodles, Soho House, McCormick Spices, Vita Life Science, Aurora, Burrata House, Pernod Ricard overseeing brand strategy, marketing strategy, go-to market launches, and partnerships.



With a background spanning agency and in-house roles, Artur is known for his ability to connect creative vision with business strategy, building brands that resonate deeply with audiences and stand out in highly competitive space.

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