Sharon is a strategist and a versatile creative marketing communications professional
with certified skills and a wealth of experience in marketing and brand strategy, brand
management, creative services management, advertising, and production. Since 2005,
Sharon has worked in teams at notable advertising agencies, including Origin8 Saatchi
& Saatchi, ZK Advertising, Publicis West Africa, and Centastage, producing award-
winning work. Some of the brands she has served include Spacefon, Areeba, MTN,
Databank, Nestlé, Amalbank, GSMF, MET Insurance, SG-SSB, Gold Fields LCA Ghana,
Club Beer, CalBank, Zain, Tigo, Little Hands International School, Vodafone, Rlg
Communications, Beta Malt, Inesfly, Voltic, Venture Capital, Tasty Tom, Shell, Ghana
International Bank (GHIB), Ghana National Gas Company (Ghana Gas), and Hunting
PLC.
As a seasoned creative professional, Sharon works in diverse ways to deliver truly
effective solutions and illustrious projects that fulfill their promise. Her strategic
approach and solutions-driven focus have been at the core of the excellence she has
delivered to clients over the years. Sharon leads award-winning SMC Consulting,
partnering with clients and agencies to manage the marketing affairs of some of
Africa’s iconic and emerging brands. Through her consulting, she elevates the creative
quality of brand communications and other projects that earn recognition. She also
builds and facilitates training programs for individuals and organizations through the
virtual SMC Creative Academy; empowering people to reach their creative potential.
Additionally, Sharon dedicates her time to mentoring creatives, with the goal of
shaping the next generation for work in the creative industry. She is purposed to make
people, ideas, businesses, and brands better.
As a leader, Sharon brings her years of management experience to multiple
organizations in pursuit of her purpose. She is a Trustee of the Achimota School
Endowment Trust Fund (ASET Fund) and a former member of the Board of Governors
of Ridge Church School, and a proud alumna of both institutions. She is also a former
Council Member of the Advertising Association of Ghana (AAG) in the 2023/2024
administration, where she chaired the association’
s rebrand committee. Sharon has
frequently served as a juror for global and regional creative awards, including the
Cannes Lions in France, the EMEA Shots Awards and Africa’s Pitcher Awards.
Additionally, she has been a two-time faculty member of the Pitcher’s Future Creative
Leaders Academy (FCLA).
As a speaker, Sharon has engaged audiences from various stages, addressing diverse
topics, including representing the next generation of marketers at the International
Advertising Association (IAA) regional conference, Africa Rising 2022. She is also a
writer, contributing editorials to publications such as the Business and Financial Times
(B&FT) newspaper, offering thought-provoking opinion pieces that provide readers
with actionable insights on marketing and brand management, free from overly
complex theories.
Sharon holds a Master of Arts degree in Marketing Strategy from the University of
Ghana Business School (UGBS) and a Bachelor of Arts degree in Communication
Design from the Kwame Nkrumah University of Science and Technology (KNUST).
Sharon is Ghanaian and lives in Accra. She is a Christian and describes herself, among
other things, as a sneakerhead, foodie, and sports fan.