Cynthia is a seasoned Media Strategist and Communication specialist with over 13 years experience. Cynthia is the Head of planning for Algorithm Media Nigeria. She provides strategic leadership in the management of brands like AXA, British Airways, Nokia, UNHCR and more. Cynthia is a seasoned media strategist with award winning media executions including the launch of Pepsi’s No Shakin Carry Go, which won Gold at the 2018 Pitcher Award for Use of Influencers and Brand Ambassador and Pepsi Naija All the Way which won Bronze at the 2019 Pitcher Award for Integrated Marketing communication. An Associate Member of APCON, Cynthia has managed a variety of brands across categories including FMCG, Financial sector, Telecoms and E-commerce.