CUUCI-0001

Gordons Playground

Culture

Use of Cultural Insights

Gordons Dry Gin

MediareachOmd

Nigeria

Shortlist

CUUCI-0005

Conclave Airtel

Culture

Use of Cultural Insights

Airtel Gabon

AG Partners Africa

France

Shortlist

CUUCI-0020

Dettol Soap Campaign

Culture

Use of Cultural Insights

Reckitt Nigeria

Optimal OMD

Ghana

Shortlist

CUUCI-0003

Goodness Kitchen

Culture

Use of Cultural Insights

Malta Guinness

MediareachOmd

Nigeria

Shortlist

CUUCI-0021

Smirnoff Black Phoenix Campaign

Culture

Use of Cultural Insights

Diageo/Smirnoff

digitxplus

Nigeria

Shortlist

CUUIBA-0001

STANBIC BANK-Youth Banking Campaign

Culture

Use of Influencers and Brand Ambassadors

Stanbic Bank Ghana

Interactive Digital

Ghana

Silver

CUUIBA-0022

Danfo Lagos

Culture

Use of Influencers and Brand Ambassadors

SV Gaming

PHD Nigeria

Nigeria

Bronze

CUUIBA-0018

REDEFINING THE UNCONVENTIONAL: How Influencers Brought Desperados x Cruise Gang to Life

Culture

Use of Influencers and Brand Ambassadors

HEINEKEN/ DESPERADO

dentsu-agyle

Nigeria

Bronze

CUUIBA-0017

ONGA NCP INFLUENCER CAMPAIGN: Amplifying Local Cuisine Through Influencer Creativity

Culture

Use of Influencers and Brand Ambassadors

PROMASIDOR / ONGA

dentsu-agyle

Nigeria

Bronze

CUUIBA-0012

Durex Choose pleasure for two

Culture

Use of Influencers and Brand Ambassadors

Reckitt/Durex

digitxplus

Nigeria

Bronze

CUUIBA-0016

Pepsodent School Tour

Culture

Use of Influencers and Brand Ambassadors

Pepsodent Ghana( Unilever Ghana)

EchoHouse

Ghana

Bronze

CUUIBA-0019

INFLUENCING THE FUTURE: How NIVEA Turned Shoppers into Brand Advocates on Jumia

Culture

Use of Influencers and Brand Ambassadors

Beiersdorf

dentsu-agyle

Nigeria

Bronze

CUUIBA-0025

Johnnie Walker BMPS

Culture

Use of Influencers and Brand Ambassadors

Diageo

Optimal OMD

Ghana

Bronze

CUUIBA-0020

Malta Guinness Goodness Kitchen Campaign

Culture

Use of Influencers and Brand Ambassadors

Diageo/Malta guinness

digitxplus

Nigeria

Bronze

CUUIBA-0032

SHE-FTING GEARS

Culture

Use of Influencers and Brand Ambassadors

KCB

Dentsu Creative Kenya

Kenya

Bronze

CUUIBA-0008

Guinness Chill, Tilt and Pour

Culture

Use of Influencers and Brand Ambassadors

Guinness Nigeria PLC

MediareachOmd

Nigeria

Bronze

CUUIBA-0010

Beautiful Skin, Germ Free Skin (Dettol)

Culture

Use of Influencers and Brand Ambassadors

Dettol Nigeria

MediareachOmd

Nigeria

Bronze

CUUIBA-0021

Eativists

Culture

Use of Influencers and Brand Ambassadors

Unilever/Knorr

PHD Nigeria

Nigeria

Shortlist

CUUIBA-0009

Indomie-Together we stand

Culture

Use of Influencers and Brand Ambassadors

Indomie Nigeria

MediareachOmd

Nigeria

Shortlist

CUUIBA-0029

Love meets Goslo Campaign

Culture

Use of Influencers and Brand Ambassadors

Danone/Goslo

digitxplus

Nigeria

Shortlist

CUUIBA-0003

MTNxAsherkine Mother's Day

Culture

Use of Influencers and Brand Ambassadors

MTN Nigeria

Playhouse Communication

Nigeria

Shortlist

CUUIBA-0007

Off air show with Gbemi and Toolz

Culture

Use of Influencers and Brand Ambassadors

Guinness Nigeria PLC

MediareachOmd

Nigeria

Shortlist

CUUIBA-0011

BetQueen

Culture

Use of Influencers and Brand Ambassadors

BetKing

X3M Ideas

Nigeria

Shortlist

CUUIBA-0030

Wellness on a plate campaign

Culture

Use of Influencers and Brand Ambassadors

Olam/Crown Premium pasta

digitxplus

Nigeria

Shortlist

CUUIBA-0013

CANAL+ - CACAO TOUR

Culture

Use of Influencers and Brand Ambassadors

CANAL+

CANAL+

France

Shortlist

CUUIBA-0002

The Wait with Funke Akindele

Culture

Use of Influencers and Brand Ambassadors

ARLA DANO

UP IN THE SKY LTD

Nigeria

Shortlist

CUUIBA-0004

Jumia Black Friday 2024 Campaign

Culture

Use of Influencers and Brand Ambassadors

Jumia

Pulse Marketing

Nigeria

Shortlist

CUUIBA-0027

Closeup Others Say

Culture

Use of Influencers and Brand Ambassadors

Unilever/Close Up Toothpaste

PHD Nigeria

Nigeria

Shortlist

CUUIBA-0024

Guinness Matchday Campaign

Culture

Use of Influencers and Brand Ambassadors

Diageo

Optimal OMD

Ghana

Shortlist

CUUIBA-0028

Reaktor

Culture

Use of Influencers and Brand Ambassadors

Planet Bottling Company/Reaktor Energy Drink

PHD Nigeria

Nigeria

Shortlist

CUUIBA-0006

Bridgerton

Culture

Use of Influencers and Brand Ambassadors

Netflix

Dentsu Creative Nigeria

Nigeria

Shortlist

CUUIBA-0026

Samsung BTS Campaign

Culture

Use of Influencers and Brand Ambassadors

Samsung

Optimal OMD

Ghana

Shortlist

CUUIBA-0005

Goodness Kitchen

Culture

Use of Influencers and Brand Ambassadors

Malta Guinness

MediareachOmd

Nigeria

Shortlist

DCM-0002

Johnnie Walker Walk with Us Campaign

Digital

Content Marketing

Johnnie Walker

digitxplus

Nigeria

Bronze

DCM-0006

SHE-FTING GEARS

Digital

Content Marketing

KCB

Dentsu Creative Kenya

Kenya

Shortlist

DGM-0003

Colgate Yanga Tiles Campaign

Digital

Games

Tolaram/Colgate

digitxplus

Nigeria

Shortlist

DGM-0002

Animals on the road

Digital

Games

AIESEC in Nigeria

X3M Ideas

Nigeria

Shortlist

DIDC-0007

Durex Choose Pleasure for Two

Digital

Integrated Digital Campaigns

Reckitt/Durex

digitxplus

Nigeria

Bronze

DIDC-0015

Stitched With Cheer

Digital

Integrated Digital Campaigns

Tusker Lager

Dentsu Creative Kenya

Kenya

Bronze

DIDC-0006

Johnnie Walker Walk with Us Campaign

Digital

Integrated Digital Campaigns

Diageo

digitxplus

Nigeria

Bronze

DIDC-0019

Nioy dem nioy tey

Digital

Integrated Digital Campaigns

Soboa

Caractere

Senegal

Shortlist

DIDC-0022

Smirnoff Black Phoenix Campaign

Digital

Integrated Digital Campaigns

Smirnoff/Diageo

digitxplus

Nigeria

Shortlist

DIDC-0024

Saf-instant Home Bakers Challenge

Digital

Integrated Digital Campaigns

Saf-instant

SHIFTIN

Algeria

Shortlist

DND-0002

Tap To Eat

Digital

Novel and Devices

Food For Education

Dentsu Creative Kenya

Kenya

Gold

DND-0001

Stitched With Cheer

Digital

Novel and Devices

Tusker Lager

Dentsu Creative Kenya

Kenya

Gold

DSMC-0012

BetQueen

Digital

Social Media Campaigns

BetKing

X3M Ideas

Nigeria

Bronze

DSMC-0023

Real G's Dads Campaign

Digital

Social Media Campaigns

Guinness Ghana Limited( Now part of the Castle Group)

EchoHouse

Ghana

Bronze

DSMC-0011

It's your stadium

Digital

Social Media Campaigns

Showmax

X3M Ideas

Nigeria

Shortlist

DSMC-0019

Johnnie Walker Walk with us Campaign

Digital

Social Media Campaigns

Johnnie Walker

digitxplus

Nigeria

Shortlist

DSMC-0031

SHE-FTING GEARS

Digital

Social Media Campaigns

KCB

Dentsu Creative Kenya

Kenya

Shortlist

DSMC-0007

Durex Come Together: Unequal Dinner

Digital

Social Media Campaigns

Durex Nigeria

Pulse Marketing Nigeria

Nigeria

Shortlist

DSMC-0008

The Sh**iest Mens Day

Digital

Social Media Campaigns

UP IN THE SKY LTD

UP IN THE SKY LTD

Nigeria

Shortlist

EFBI-0008

Martell Tower

Effectiveness

Business Impact

Pernod Ricard Nigeria/Martell

PHD Nigeria

Nigeria

Silver

EFBI-0006

Durex Pleasure for two campaign

Effectiveness

Business Impact

Reckitt/Durex

digitxplus

Nigeria

Silver

EFBI-0007

DRIVING BUSINESS GROWTH: How NIVEA Achieved 141% ROI on Jumia

Effectiveness

Business Impact

Beiersdorf/ Nivea

dentsu-agyle

Nigeria

Bronze

EFBI-0004

Refuel at 1k

Effectiveness

Business Impact

Chicken Republic

WildFusion Limited

Nigeria

Shortlist

EFBI-0002

MALTA GUINNESS-SLEEK CAN

Effectiveness

Business Impact

MALTA GUINESS

Interactive Digital

Ghana

Shortlist

EFBS-0012

The Hewa Safi Project

Effectiveness

Societal Impact

NCBA

Dentsu Creative Kenya

Kenya

Grand Prix

EFBS-0010

Change The Story

Effectiveness

Societal Impact

Zero Malaria Kenya

Dentsu Creative Kenya

Kenya

Gold

EFBS-0014

Tap To Eat

Effectiveness

Societal Impact

Food For Education

Dentsu Creative Kenya

Kenya

Gold

EFBS-0009

Be #WalletWise - Start Where You Are

Effectiveness

Societal Impact

Standard Bank

MatteBLK

South Africa

Silver

EFBS-0013

The Repression of Widowhood Campaign

Effectiveness

Societal Impact

CBA foundations

digitxplus

Nigeria

Silver

EFBS-0003

#J'AI UNE AMIE

Effectiveness

Societal Impact

NGO RAES/ XOOLKOCISABOPP

McCann Dakar

Senegal

Silver

EFBS-0007

Women Leading Change 2024: Empowering Tomorrow’s Female Leaders

Effectiveness

Societal Impact

dentsu-agyle

dentsu-agyle

Nigeria

Bronze

EFBS-0004

IfeanHealth/Stanbic IBTC - A Day In The Camp

Effectiveness

Societal Impact

IfeanHealth

WhyFinite

Nigeria

Shortlist

ECS-0001

Sue Your Helper

Entertainment

Comic Skits

BigShot Lottery

UP IN THE SKY LTD

Nigeria

Shortlist

EEA-0001

NAIJA ? GAME ON: How Goldberg Transformed AFCON 2024 into an Audio Spectacle"

Entertainment

Entertainment Audio

HEINEKEN/ GOLBERG

dentsu-agyle

Nigeria

Silver

EEA-0002

Safaricom Shine Kenya

Entertainment

Entertainment Audio

Safaricom PLC

3verse Holdings

South Africa

Bronze

EEF-0008

1Life Let's Talk 1-to-1

Entertainment

Entertainment Film

1Life Insurance

3verse Holdings

South Africa

Silver

EEF-0006

DJAMO LAUNCHING IN SENEGAL

Entertainment

Entertainment Film

DJAMO

Voice Africa

Senegal

Silver

EEF-0009

1Life - 1 Last Message

Entertainment

Entertainment Film

1Life Insurance

3verse Holdings

South Africa

Silver

EEF-0002

VISA ON ARRIVAL SEASON 6

Entertainment

Entertainment Film

Accelerate TV

Accelerate TV

Nigeria

Bronze

EEF-0010

Safaricom Shine Kenya

Entertainment

Entertainment Film

Safaricom PLC

3verse Holdings

South Africa

Bronze

EEF-0007

Real G's Dads Film

Entertainment

Entertainment Film

Diageo

EchoHouse

Ghana

Bronze

EEF-0004

Shadows

Entertainment

Entertainment Film

Accelerate TV

Accelerate TV

Nigeria

Shortlist

EEF-0005

Driving Mr Banks

Entertainment

Entertainment Film

Accelerate TV

Accelerate TV

Nigeria

Shortlist

ELE-0013

Johnnie Walker Walk with us Campaign

Entertainment

Live Events

Diageo/Johnnie walker

digitxplus

Nigeria

Silver

ELE-0002

Pulse Influencer Awards

Entertainment

Live Events

Pulse Marketing Nigeria

Pulse Marketing Nigeria

Nigeria

Bronze

ELE-0010

Branch in a box (AltBank)

Entertainment

Live Events

Altbank

MediareachOmd

Nigeria

Bronze

ELE-0014

Smirnoff Black Phoenix Campaign

Entertainment

Live Events

Smirnoff/Diageo

digitxplus

Nigeria

Bronze

ELE-0003

Bridgerton

Entertainment

Live Events

Netflix

Dentsu Creative Nigeria

Nigeria

Bronze

ELE-0007

Hypo; Shining Bright at AMVCA

Entertainment

Live Events

Hypo Nigeria

MediareachOmd

Nigeria

Shortlist

ELE-0012

CANAL+ - KWABO CAMPAIGN

Entertainment

Live Events

CANAL+ BENIN

CANAL+

France

Shortlist

ELE-0001

Gordons Playground

Entertainment

Live Events

Guinness Nigeria PLC

MediareachOmd

Nigeria

Shortlist

ELE-0009

Lush Hair X Nigerian Idol

Entertainment

Live Events

Lush Hair Nigeria

MediareachOmd

Nigeria

Shortlist

ELE-0011

Smartcash x The Price is Right x SPAR

Entertainment

Live Events

Airtel

MediareachOmd

Nigeria

Shortlist

ELE-0015

Love meets Goslo Campaign

Entertainment

Live Events

Danone/Goslo

digitxplus

Nigeria

Shortlist

EMP-0002

Father's Day

Entertainment

Media Promo

Dentsu Creative Nigeria

Dentsu Creative Nigeria

Nigeria

Bronze

EMV-0002

Safaricom Shine Kenya

Entertainment

Music Video

Safaricom PLC

3verse Holdings

South Africa

Silver

EMV-0003

She Unit Breast Cancer Touch It Remix

Entertainment

Music Video

EchoHouse

EchoHouse

Ghana

Silver

EMV-0001

KING MANSA MUSA MAGGI STAR

Entertainment

Music Video

MAGGI

PUBLICIS WEST AFRICA

Ghana

Silver

ES-0002

Stitched With Cheer

Entertainment

Sports

Tusker Lager

Dentsu Creative Kenya

Kenya

Grand Prix

ES-0001

NAIJA ? GAME ON: How Goldberg Leveraged AFCON 2024 to Own Nigerian Football Culture"

Entertainment

Sports

Heineken

dentsu-agyle

Nigeria

Silver

EUM-0008

Smirnoff Black Phoenix Campaign

Entertainment

Use of Music

Diageo/Smirnoff

digitxplus

Nigeria

Silver

EUM-0009

The DonChestra- 1942 Launch

Entertainment

Use of Music

Diageo, Don Julio 1942

TheQuollective Africa

Kenya

Bronze

EUM-0002

Keep Walking with Trace

Entertainment

Use of Music

Guinness Nigeria Plc

MediareachOmd

Nigeria

Bronze

EUM-0006

KING MANSA MUSA MAGGI STAR

Entertainment

Use of Music

MAGGI

PUBLICIS WEST AFRICA

Ghana

Bronze

EUM-0001

Honeywell Noodles Bambamlala Jingle Remix

Entertainment

Use of Music

Honeywell Foods

Purple Stardust

Nigeria

Shortlist

EUM-0005

CANAL+ - KWABO CAMPAIGN

Entertainment

Use of Music

CANAL+BENIN

CANAL+

France

Shortlist

EUM-0004

Safaricom Sambaza Furaha

Entertainment

Use of Music

Safaricom PLC

3verse Holdings

South Africa

Shortlist