Freshly graduated from Business School, Karim co-founded Lotus Conseil at the age of 22. The Algerian start-up went to become 10 years later the top independent Ad agency in the country, renowned for its expertise and creativity. In 2010, the founders of Lotus Conseil joined forces with a large global network and the Ad agency was appointed Partner Agency in Algeria for the Publicis Groupe.

Karim is a regular lecturer in business schools and universities. He loves sharing his passion for communications and his vision of advertising, where people are at the center of the brand purpose. Many of the young talents whom he has inspired, lead today the new generation of Algerian marketers and creatives.

Karim has established in his agency an inclusive framework that promotes openness and diversity. Through the Art@Work initiative launched in 2014, he contributes to building bridges between the worlds of marketing and art, regularly inviting blooming artists to exhibit at the agency.