Akinwale has over 15 years experience in marketing, technology and brand management. He is a Co-Founder and Brand Evolution Director at The Hook, one of the the fastest growing independent marketing groups in Sub-Saharan Africa.

In his role as a Brand Evolution Director, he advises private companies and governments at the subnational level on brand and business development, policy design, perception management and community building.

Over the past 4 years, he has led the team at The Hook to manage transformational projects for businesses across Energy, Banking, Wealth Management, Public and Social Impact sectors.

A lifelong learner and teacher, he enjoys intellectual banter and would go any length to extract information on any topic of interest.

Speciality: Go-To-Market Strategy, Brand Positioning Strategy, Consumer Intelligence, Product and Service Design.