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Alistair King, 2021 Pitcher Awards Heritage Jury President



Digital Strategy Lead, Dentsu SSA

Digital Jury Member



Lynne is an accomplished digital strategist with a passion for leveraging cutting-edge technologies to drive business growth and innovation. With over 10 years of experience in the digital marketing industry, she brings a wealth of expertise in developing and executing strategic digital initiatives that deliver measurable results for clients across Sub-Saharan Africa (SSA).

As the Digital Strategy Lead at Dentsu SSA, Lynne plays a pivotal role in guiding clients through the rapidly evolving digital landscape, helping them navigate challenges, seize opportunities, and stay ahead of the competition. She leads a dynamic team of digital specialists, overseeing the development and implementation of data-driven strategies that optimize digital channels, enhance brand visibility, and drive engagement and conversion.

With a deep understanding of consumer behavior, market trends, and emerging technologies, Lynne collaborates closely with clients to identify their unique goals and objectives, develop tailored digital solutions, and deliver impactful campaigns that resonate with target audiences. She excels in translating complex business requirements into actionable digital strategies, leveraging a mix of paid, owned, and earned media channels to maximize ROI and achieve business outcomes.

Throughout her career, Lynne has demonstrated a track record of success in driving digital transformation and innovation across diverse industries, including FMCG, finance, retail, media and technology. She is recognized for her strategic acumen, creative thinking, and collaborative approach, consistently exceeding client expectations and driving business growth.

In addition to her role at Dentsu SSA, Lynne is actively involved in sharing her insights and expertise at industry events, conferences, and publications. She is committed to staying at the forefront of digital marketing trends and best practices, continuously refining her skills and knowledge to deliver value and innovation to clients in an ever-evolving digital landscape.

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