YPA FACULTY 2024
Efetive
Eguko
Campaign Lead, Bank of England, United Kingdom
Speaker
About
Efetive
Efe, a seasoned marketing professional, boasts over 13 years of experience across both private and public sectors in the United Kingdom. Currently serving as the Campaign Lead at the Bank of England, he has dedicated the past seven years to orchestrating insight-driven and consumer-centric public campaigns for the UK government. His expertise spans strategic communication, digital marketing, external affairs, and PR.
Efe's journey began in Nigeria, where he spearheaded marketing and PR activations for FMCG brands. Holding a master's degree in Marketing Communications, he made history as the first-ever first-class graduate in Mass Communication from Olabisi Onabanjo University.
Beyond his professional endeavors, Efe is a co-founder of 3PN, a social enterprise committed to empowering young black professionals with the tools and guidance necessary for career selection, advancement, and transitions.