Business Unit Director, +Acuity Ltd
Emmanuel Adediran is a seasoned marketing strategist with a decade-long career. He is a Business Unit Director at +Acuity Ltd where he leads cross-functional teams to drive business growth delivering exceptional marketing and media solutions for brands across diverse sectors like FMCG, Banking, Alcoholic Beverages, Betting & Lottery, FinTech, E-commerce, B2B, and Telecoms.
With expertise spanning Brand Management, Marketing Strategy, Integrated Marketing Communications, Media Planning, Marketing Research, Consulting, Business Analysis, Data Analytics, Product Management, B2B Marketing, Performance Marketing, Leadership, and Business Development, Emmanuel's strategic leadership has accelerated many brands to category leader status.
Emmanuel's distinguished career is replete by numerous local and international awards, some of which include the prestigious WARC Awards for Effectiveness in Partnership with Cannes Lions 2023, the Media & Marketing Global Award 2022, and the Festival of Media Global Award in 2021 and 2023. His works were also listed in the Top 100 Most Awarded Work For Media – WARC 2020 and has won more than 25 trophies at the Pitchers Pan African Awards from 2018 to date.
Some of his personal career Awards include:
• Global Recognition Award 2024
• Top 35 under 35 Marketing Professionals in Nigeria by BrandCom Awards 2023.
• Serial Cannes Young Lion Champion (2016 and 2017/18) and a Young Media Pro West Africa Champion (2017),
Emmanuel's academic achievements include a Top Paper Award in Integrated Marketing Communications from the Association of Business Executives (ABE UK) and a First-Class Honours degree from the University of Lagos.
An advocate for knowledge democratization, Emmanuel actively contributes to Nigeria and the WeCA's media landscape. Asides being a facilitator at the Lagos Business School and Alphabet Media Academy, he has contributed to the publication of the annual Media Facts Book since 2016, he has also spearheaded, from inception, the first Annual Top Media Trend Forecast webinar for Nigeria in partnership with LBS, Geopoll, NIMN and ARCON.
In 2023, he contributed to the book "Africa's Gold Mine" by Professor Uchenna Uzo a groundbreaking publication that explores the untapped potential of the African market.
Emmanuel's dedication to the advancement of the industry is further exemplified by his involvement in the GDP committee established by the Advertising Regulatory Council of Nigeria (ARCON) to evaluate the marketing communication industry's contribution to Nigeria's GDP in 2023.