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Alistair King, 2021 Pitcher Awards Heritage Jury President



Group Creative/Content Director, EchoHouse Ghana

Digital Jury Member



With a penchant for mischief and armed with natural wit, daring, curiosity and a gift for coming up with ideas, I crash-landed into the advertising industry, just to while away time before I got a “proper job”. The ad industry has since been stuck with me for nearly a decade. People have found my ideas to be bold, funny and in touch with human truths.
These ideas have contributed to countless diverse campaigns for brands like Vodafone, Dove, Closeup, Orijin, Access Bank, Uber, Coca Cola, Mastercard Foundation, and at least fifteen others more. These campaigns have made cultural and business impacts locally and regionally on Digital, ATL and BTL platforms and won awards as well. I have done freelance work for brands like Twitter and Samsung Ghana.
As Group Creative/Content Director, I currently lead and collaborate with creative teams from countries across the EchoHouse Group and approach it with the same boyish enthusiasm from when I was the one raising my hands to hurl ideas at whoever will listen. I have served as juror for the Ghana Gong Gong, Pitcher and Ugandan Silverback Awards.

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