Aymeric Austry is a copywriter, strategic director, and co-founder of WALLACE, a creative agency operating in Senegal and Benin. A graduate of Sup de Pub Paris, he began his career within the DDB network before moving to Dakar in 2008, where he has since built nearly two decades of experience across West African markets and cultures.

After a formative period at McCann Dakar, he co-founded Voice Africa in 2014, an integrated agency that quickly became one of the leading players in the Senegalese market and joined the Dentsu SSA network in 2019. He later worked independently as a creative, producer, and director before launching WALLACE in 2023.

Today, he advises brands, institutions, and entrepreneurs with a simple conviction: the strongest ideas are always rooted in a sharp understanding of culture, people, and reality.