Benjamin Anyan is the Group Creative & Strategy Director at Publicis West Africa, overseeing more than $500M in regional and local business portfolios and shaping brand experiences for 650 million people across 25 countries.
Ben is committed to elevating Africa’s place in global creativity—bringing the advantage of fresh cultural insights, strong commercial understanding, and international exposure to every transformation challenge he touches.
His work has reshaped categories: he helped spark West Africa’s modern coffee culture, helped make the region the largest MILO market in the world, and led a youth movement that made not smoking the aspirational choice for Gen Z. His ideas consistently blend purpose with performance and have earned recognition across the industry.
His influence extends beyond the continent. Ben has been invited to serve as a juror at some of the world’s most respected creative award shows, including Cannes Lions 2025, the Loeries 2025, and The One Show 2026—a recognition of his thought leadership and his contribution to shaping global creative standards.
A curious futurist, he explores how blockchain, Web3 and AI can unlock new value for brands and society. Grounded by his faith, his wife, and his three children, Ben believes the most meaningful work is the kind that outlives us.