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Alistair King, 2021 Pitcher Awards Heritage Jury President

Cornelia Babatunde

Senior Manager, Research & Insights, PHD Nigeria

Good and Effectiveness Jury Member

About

Cornelia

I have over a decade of experience in consumer insights, market research, and strategic intelligence across Nigeria’s leading industries.
I am passionate about helping brands unlock growth by turning data into actionable strategies, staying ahead of evolving consumer behaviors and market trends.

I have led insight-driven projects for major brands like Unilever, PZ Cussons, Hennessy, SC Johnson, MTN, and Pernod Ricard—spanning FMCG, telecoms, and lifestyle categories.
Currently at PHD Nigeria, I oversee research, competitive analysis, and ideation across the agency’s diverse brand portfolio, committed to pushing boundaries and delivering impactful marketing solutions.

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