
Cornelia Babatunde
Senior Manager, Research & Insights, PHD Nigeria
Good and Effectiveness Jury Member
About
Cornelia
I have over a decade of experience in consumer insights, market research, and strategic intelligence across Nigeria’s leading industries.
I am passionate about helping brands unlock growth by turning data into actionable strategies, staying ahead of evolving consumer behaviors and market trends.
I have led insight-driven projects for major brands like Unilever, PZ Cussons, Hennessy, SC Johnson, MTN, and Pernod Ricard—spanning FMCG, telecoms, and lifestyle categories.
Currently at PHD Nigeria, I oversee research, competitive analysis, and ideation across the agency’s diverse brand portfolio, committed to pushing boundaries and delivering impactful marketing solutions.