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Alistair King, 2021 Pitcher Awards Heritage Jury President

Fiona Falconer

Associate Content Director, Publicis Groupe, Dubai

Good and Effectiveness Jury Member

About

Fiona

As an experienced, award-winning communications professional, Fiona specialises in bringing brands and products to life through impactful, high-performing content. She has led client relationships and global content teams across multiple industries, with a primary focus on the financial service and banking arena. Her client list ranges from international giants like Mastercard and Bank of Philippines (BPI), to regional brands like NEOM, EBND and Abu Dhabi Global Markets.

Fiona's career began in PR and communications, evolving into senior strategic content roles, where she has guided brands in creative storytelling and digital content strategies for more than a decade. Over the years, her work has received global recognition including a Pitcher Gold Award for Mastercard’s 2022 ‘She Is’ Digital Campaign in Africa.


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