Jean Taochy is the Creative Director at McCann Abidjan, with over 20 years of experience in storytelling and creative communication. A multiple award-winning creative, he has been recognized at the Pitcher Awards Festival, Cyclope Africa, and the Cristal Awards. Since 2008, he has worked across West Africa, collaborating with major brands and leading impactful campaigns. His expertise spans advertising, digital strategy, and integrating new technologies into creative production. Passionate about innovation, he continually pushes the boundaries of creativity in the African market.